Filene’s Basement For Wine Opens in Braintree, MA
By Tyler Balliet • May 9th, 2008 • Category: Blogs, The Second Glass
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The store, called Bin Ends opened in Braintree, MA, just south of Boston a few days ago. The new concept is to continually mark down bottles over time until they reach 45% off. For example a bottle of 2003 Domaine Chateau Gigondas may get marked down like this:
Compare at $100.00 Regular Price
bin ends Day 1-21 $ 74.99 Save 25%
bin ends Day 21-42 $ 64.99 Save 35%
bin ends Day 42-63 $ 54.99 Save 45%
It seems the idea is not to offer just cheap plonk, but to obtain a full range of quality wines. Operating like a discount food store, they buy whatever is available from for discounted prices and plan on handing those prices to the consumer.
We have not been to the store yet but plan on making the trip soon. The website will go live in a few weeks. We wonder who they are targeting as the “Blue Laws of Massachusetts” do not allow out of state shipping.
A full report to follow.
